Location: Washington D.C., USA
Year Founded: 2014
Food Recovery Hierarchy: Prevention
Categories: Food product creation
MISFIT makes cold-pressed juice from MISFIT fruits and veggies: produce that's perfectly good to eat but would get wasted otherwise because it's the wrong size, shape, or color to be sold at retail. In doing so, we're tackling the 6 billion pounds of produce that go unharvested or unsold every year in the U.S.—largely because of aesthetic standards.