Ugly Fruit and Veg Campaign
Location: Castro Valley CA, USA
Year Founded: 2014
Food Recovery Hierarchy: Prevention
Categories: Consumer education
The Ugly Fruit and Veg campaign uses funny, beautiful and amazing images of less than perfect produce in order to highlight the 20-40% of all produce that goes to waste due to strict grocer cosmetic standards. On Twitter, Instagram, We Heart It and Facebook the campaign has a monthly reach in the millions from over 100,000 followers in more than 180 countries around the world.