Ugly Produce is Beautiful Campaign
Location: New York NY, USA
Year Founded: 2016
Food Recovery Hierarchy: Prevention
Categories: Consumer education
This is a global movement of producers, retailers, restaurants and consumers to create awareness and revolution in the food industry by increasing the consumption of “ugly” fruits & vegetables, and to reduce the resulting food waste and pollution. It is also a consumer education campaign by helping you take action (rather than us just talking about it) through recipes, how tos, and tips (in conjunction with my CraftyBaking.com site).