Conducting large-scale advocacy campaigns to raise awareness and educate consumers about ways to save money and prevent wasted food.
According to the FAO, North American consumers lead the world in per-capita food waste. From making better use of leftovers to learning how to minimize spoilage by properly storing refrigerated and perishable foods, consumers have a direct hand in reducing waste in and outside the home. Increased awareness may also inspire consumers to demand that businesses operate more responsibly.
In 2015, Walmart ran a video campaign in checkout lanes across the country explaining ways shoppers could save money by reducing food waste at home.
In 2016, the NRDC, in partnership with the Ad Council, launched Save the Food a major three-year public service campaign targeted at “moms and millennials” to communicate the benefits of food waste reduction, including the cost savings opportunities. The media campaign can be expanded to other consumer segments, deepened in priority regions, and extended beyond three years.
In the U.K., the Waste and Resources Action Programme (WRAP) launched Love Food Hate Waste, a national consumer awareness campaign that included print and web materials. It successfully reduced consumer food waste by 21% in five years.
Keeping a small bin or pile for on-site waste at residential buildings to be managed locally; also known as "backyard composting"
Standardizing food label dates, including eliminating visible “sell by” dates, to reduce consumer confusion
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