Location: Tokyo, Japan
Food Recovery Hierarchy: Prevention
Categories: Food product creation
Uoharu is part of the Mottainai Project, a partnership between the largest Tsukiji intermediary, Yamaharu, as well as Tokyo restaurant operator, MUGEN, and marketing company A-Dot. Together, they are seeking to solve the waste problem at Tsukiji, and in doing so, reposition the image of ‘wasted’ food as a valuable commodity, raise social consciousness about sustainability, and set a trend for the broader food and beverage industries in Japan.